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In September 2013, Carbon was approached by Al Jazeera to provide insight and perspective on a proposed science and technology segment for aljazeera.com anchored by Tarek Bazley. Using Al Jazeera’s editorial stance in challenging powerful orthodoxies with an alternative and activist perspectives, Carbon formulated editorial, narrative and thematic frameworks through which Al Jazeera could providing a consistent

In Spring 2012, Carbon worked with Max McKeown –  an author and expert in strategy, innovation and leadership – to explore the possibilities of producing electronic editions of his works. Early discussions focussed on creating an ‘augmented’ edition of The Truth About Innovation, serialising the book’s fifty-five truths as daily or weekly pieces pushed to users as part of their personal development.