Carbon was approached by regional venture capital firm, Enterprise Ventures to evaluate an investment opportunity in  personalised news services.

As EV’s interest deepened and the investment process advanced, Carbon’s Imran Ali joined as a non-executive director to assist with preparing the business for a seed funding round, developing a social media strategy, consulting on product design and recruiting a CEO, CTO and additional board members.

Ensembli launched in 2009 at DEMO Spring and was a part of UKTI’s Digital Mission to the South By Southwest festival.